About Us

Established in 2017 by Jason Liu, NSW Electrical represents dedication, precision, and innovation in the electrical field. Originating from an enthusiasm for automobile lighting, Jason always had a knack for hands-on tasks. This aptitude deepened into a passion after recognizing his inheritance of his late father’s electrical and mechanical prowess.

Choosing to channel this talent, Jason pursued a formal education in the electrical field. He stood out as one of the top students in his trade school, launching his own business earlier than most of his peers. This accelerated success can be attributed to his relentless work ethic, often clocking in 12-hour days, always driven by essential questions: “How can I outperform other electricians?”, “How can I deliver unparalleled value to my clients?”, and “How can I ensure my clients not only trust but also enjoy interacting with me?”

Jason’s particular passion lies in custom lighting solutions and devising innovative solutions to complex electrical challenges. He has a unique gift for distilling intricate concepts into easily understandable terms for his clients.

The name NSW originally stood for “Never Stop Working,” a mantra that Jason wholly embodies. However, a playful remark from his best friend suggested it could also mean “No Shitty Work.” This dual interpretation resonated with Jason, leaving him, and perhaps his clients, pondering which meaning truly captures the essence of NSW Electrical. Regardless of its interpretation, Jason’s dedication to excellence remains unwavering.

NSW Creed

  • We will respect our clients’ opinions and offer them our expertise and ideas to find the right solution.
  • We don’t let time or profit stand in the way of getting the best job done for our clients.
  • We are a company that does not judge or discriminate against others but treats everyone with respect and dignity.
  • Our company will respect our clients’ requests but use our expertise to educate them on the best possible outcome.
  • Integrity and value will always be used in every situation for our clients.
  • If it isn’t in our clients’ best interest, we won’t perform the work. 

Our Mission

Our commitment is to serve our clients with utmost integrity, delivering value-driven solutions tailored to their unique needs. For smaller projects, we prioritize understanding and fulfilling the exact requirements of our customers, ensuring they receive what they want without unnecessary extras. For larger endeavors, we engage deeply with our clients, asking comprehensive questions to envision their future requirements. This foresight ensures our projects are “Done Right the First Time”, avoiding the pitfalls of poor planning that can lead to costly changes, delays, and frustrations. We’ve witnessed the consequences of inadequate preparation and are dedicated to saving our clients both time and money through meticulous planning.

NSW’s Vision

To make our clients feel like their favorite cousin has just come for a visit, solved their electrical problems, and built a great relationship with them. We refer to that as The FEE, Favorite Electrician Experience.

What is NSW Known for?

We are easy to communicate with, provide excellent service, and bring value to everyone.

What Do Our Clients Think of Us?

We are the most professional, happy, and funny electrical company that gets the job done with integrity.    

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